Me and All Hotel brand has so far remained within Germany with outlets like Dusseldorf pictured above (Photo: Linderner Hotel Group)
In a significant move to expand its global presence, Hyatt Hotels Corporation, a leading hospitality chain based in Chicago, announced it will debut the Me and All Hotel brand in Switzerland in July 2025, through a franchise agreement with Lindner Hotel Group. The brand’s first property outside Germany, Me and All Hotel Flims, will offer customers a unique blend of local experiences, modern amenities and further strengthening Hyatt’s presence in Europe.
In a press statement, the Hyatt says that that Me and All Hotel Flims is the brand’s first property outside Germany and the first to open since becoming a standalone brand within Hyatt’s global Lifestyle portfolio.
It adds that the new property will be the fifth Hyatt-branded hotel in Switzerland, featuring 73 keys, including 47 rooms and 26 apartments. The chains says that the location of the hotel offers alpine scenery and year-round recreational opportunities, making it suitable for leisure travellers and a venue for corporate retreats and events.
Hotel rooms come equipped with all amenities
It adds that the location of the new property is near the Flims-Laax-Falera resort, one of Switzerland’s largest ski destinations, with 220 km of slopes and 330 km of bike trails, also easily accessible by rail and road from Zurich and its airport. The statement adds that the hotel will offer Swiss, Mediterranean, Lebanese, and Japanese cuisines, with a focus on sustainable, locally sourced ingredients to highlight Alpine food craftsmanship.
It adds that Me and All Hotel Flims will feature a sun deck with views of the peaks, après-ski events with DJ sets and masterclasses, and an in-house cinema for movie screenings, events, and meetings.
Michel Morauw
Hyatt says that the hotel will also feature a 850 sqm spa and fitness area, along with flexible meeting spaces, including 134 sqm of rooms and multi-functional screening areas. It adds that these versatile features will allow its customers to unwind after skiing or mountain biking, while also offering unique venues for meetings, conferences, and exhibitions.
“This hotel represents a significant milestone as Me and All Hotels’ first venture beyond Germany, marking an important step in Hyatt’s ambitious expansion plans for the brand. True to the brand’s DNA, Me and All Hotel Flims will serve as a community hub in this vibrant mountain town,” says Michel Morauw, Managing Director North EAME, Hyatt.
Briana Swift
“Our ambition has always been to see Me and All Hotels beyond Germany’s borders, and we’re thrilled that the brand’s first hotel to open since joining Hyatt will debut in Switzerland. This hotel will offer a distinctive food and beverage experience, activated public spaces, and unique entertainment options, with an in-house cinema playing a central role,” says Jörg Lindner, Chairman, Supervisory Board of the Lindner Hotel Group.
“Me and All Hotel Flims exemplifies the brand’s conversion-friendliness, with remarkable flexibility to adapt to both urban and resort destinations to create a space where locals and guests can come together to connect. Switzerland is a natural market for the Me and All Hotel brand’s debut beyond Germany, and we remain committed to exploring opportunities to expand the brand across the wider DACH region and greater Europe,” says Briana Swift, RVP Development, Northern Europe, Hyatt.
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