Hyatt expands in Bulgaria with opening of AluaSoul Sunny Beach

Adult only property with 397 rooms on iconic beach
2025-07-02
/
/ New Delhi
/ Hotels
Hyatt expands in Bulgaria with opening of AluaSoul Sunny Beach

The adults-only, AluaSoul Sunny Beach offers direct access to the famed Boulevard and Blue Flag beaches

Hyatt Hotels Corporation has opened AluaSoul Sunny Beach, a new adults-only, all-inclusive resort located in the heart of Bulgaria’s iconic Sunny Beach.
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Hyatt Hotels has announced the opening of AluaSoul Sunny Beach, part of Hyatt’s Inclusive Collection, in the heart of Sunny Beach, Bulgaria.

In a press statement, Hyatt says that the adults-only, 397 rooms, AluaSoul Sunny Beach offers direct access to the famed Boulevard and Blue Flag beaches, offering vibrant nightlife, rich culture and cobbled, picturesque streets of the UNESCO-listed Nessebar.

Manuel Melenchon

“The opening of AluaSoul Sunny Beach reflects our commitment to offering exceptional value and memorable moments for guests and World of Hyatt members, As travellers continue to seek all-inclusive stays in Europe, we are dedicated to creating seamless experiences that allow guests and World of Hyatt members to relax in comfort while also connecting with local culture, exploring the destination, and enjoying stays that consistently exceed expectations,” says Manuel Melenchon, Managing Director, South, Hyatt in EAME.

“We are excited to celebrate the opening of our newest Alua Hotels & Resorts property. Alua properties are designed for today’s traveller, those seeking a modern, minimalistic stay with authentic local touches. The brand resonates with guests who value exploring their destination as much as relaxing at the resort. Sunny Beach, with its unique backdrop and vibrant energy, is the perfect setting for this next chapter,” adds Ana Tomicevic, Global Brand Leader, Inclusive Collection, Hyatt.

Ana Tomicevic

According to the statement, the hotel’s neutral colour-scheme with a touch of vibrant hues, are inspired by the local culture and the surrounding natural beauty. Amenities include complimentary Wi-Fi, air conditioning and walk-in rainfall showers.

Additionally, the property boasts two outdoor swimming pools, one for relaxation in the sun, and the other for activities. The hotel’s active offerings include water sports like windsurfing, jet skiing, parasailing, kayaking, boat rides and snorkelling.

Meanwhile, AluaSoul’s 24-hour fitness centre touts floor to ceiling windows and is fully equipped with professional machines and free weights.

“We are thrilled to welcome guests and World of Hyatt members to the new AluaSoul Sunny Beach. With a prime location in one of the most popular seaside destinations in Eastern Europe, the hotel boasts a truly elevated experience, combining a modern design with unforgettable entertainment and amenities along with the convenience of easy access to all that Sunny Beach has to offer. Whether looking to relax and unwind, or make the most of the local nightlife, the hotel has something for everyone,” says Daniel Bielsa Gibaja, General Manager, AluaSoul Sunny Beach.

AluaSoul Sunny Beach also includes Sophia Hall, a 65 sqm room which can accommodate up to 60 persons for meetings, presentations, training sessions or informal networking events, surrounded by the stunning Black Sea, adds the statement.

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