Bhutanese luxury hotel brand Pemako has appointed tourism marketing firm Brandit to promote itself in the Indian market.

According to a press statement by Brandit, this collaboration aims to strengthen Pemako’s presence in the Indian market by introducing its unique and transformative experiences to discerning Indian travellers through tailored sales and public relations strategies.

Brandit says that in its partnership with Pemako, it will help cultivate existing relationships with the travel trade and media to showcase the rich experiences of Pemako to the Indian market.

The statement adds that Pemako’s twin properties in Bhutan, the flagship Punakha property and another in capital Thimphu, are both rooted in Bhutanese traditions and culture and offer a tranquil escape.

Nestled within a vast and serene forest and riverside landscape, Pemako Punakha retreat features luxury tented pool villas with expansive decks, and scenic views.

The statement adds that the Thimphu property offers a unique experience inspired by traditional Bhutanese Dzong architecture and is iconic for having hosted many dignitaries and is well-known among local travel trade.

The statement says that Pemako is well suited for Indians seeking a deeper connection with nature, culture, and themselves with all the indulgences of luxury amenities.

It adds that this partnership will broaden Pemako’s presence in the Indian market, leveraging Brandit’s expertise in the region to implement targeted sales and PR strategies that maximise Pemako’s potential in India.

“We are thrilled to collaborate with Brandit, a renowned tourism marketing expert in India, that possesses an in-depth understanding of the country’s travel industry dynamics, surpassing most others,” says Vishal Pradhan, Operations and Marketing Manager of Pemako.

“Their exceptional relationship with trade and media partners will be instrumental in driving growth across various traveller segments. As outbound travel continues to surge, our partnership with Brandit will significantly enhance our presence in the Indian market,” Pradhan adds.

“We are delighted to partner with Pemako, a brand that beautifully embodies the essence of Bhutanese culture, and offers transformative experiences that showcase the country’s rich heritage,” says Lubaina Sheerazi, CEO and Co-founder of Brandit.

“Leveraging our extensive expertise and profound understanding of the Indian outbound market, we are confident in driving impactful strategies that will captivate the sophisticated Indian traveller, aligning perfectly with Pemako’s unique value proposition,” she adds.