Baur au Lac, a luxury hotel in Zurich, is strengthening its partnership with Heavens Portfolio, an integrated luxury hotel representation company, by expanding its market coverage to India, where Heavens Portfolio will represent Baur au Lac for PR, marketing, and sales in India.

In a press statement, Heavens Portfolio says that Baur au Lac has maintained a key position in the international luxury hotel industry for nearly two centuries, celebrating 181 years in 2025.

Christine Galle‐Luczak

“We are excited to work with Baur au Lac to establish a strong brand presence for the brand in the Indian market. India has always been a major source market for Switzerland, with Zurich seeing a substantial influx of affluent Indian tourists,” says Christine Galle-Luczak, Founder & MD, Heavens Portfolio.

The statement adds that hotel offers 119 rooms, including 27 junior suites and 18 suites, all featuring Art Deco, Louis XVI opulence, and English regency styles, paired with contemporary elements and exclusive French, Italian, and English fabrics.

The statement adds that with over 90 experts across 15 markets including India, Heavens Portfolio is the partner of choice for any tourism brand and represents a curated collection travel providers from around the world.

“This strategic partnership will focus on increasing visibility in India for this exceptional brand, which has been beloved by guests across generations. We aim to effectively tap into the vast potential of the Indian market and bring the brand closer to luxury Indian travellers seeking meaningful vacations,” adds Galle-Luczak.