Ascott to launch Crest Collection in UAE

539-room Al Mahra set to open in 2027
2025-04-25
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/ New Delhi
/ Hotels
Ascott to launch Crest Collection in UAE

Ras Al Khaimah is considered one of the UAE’s key areas for tourism and investment: Ascott

Singapore-based hospitality company Ascott is set to launch its brand, the Crest Collection in the United Arab Emirates with the signing of the Al Mahra Resort, that is scheduled to open in 2027.
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To expand its presence in the Middle East, Ascott, a Singaporean hospitality company, will launch its brand, the Crest Collection, in the United Arab Emirates (UAE) through Al Mahra Resort, that is scheduled to open in the first quarter of 2027.

In a press statement, Ascott says that this resort will be located on Marjan Island in Ras Al Khaimah. It will include 539 rooms and suites, offering food and beverage options.

It adds that the resort will also provide meeting and event spaces aimed at business and social functions.

Also Read: Ascott expands presence in Morocco with 2 Citadines properties

Ascott says that Ras Al Khaimah is considered one of the UAE’s key areas for tourism and investment development, with Marjan Island, which is central to its growth plans.

It adds that its announcement aligns with the emirate’s tourism strategy amid the growing demand for destination-focussed stays.

“The debut of the Crest Collection in the United Arab Emirates (UAE) is an exciting milestone for Ascott, and we are proud to bring this unique brand to the country. The Al Mahra Resort on Marjan Island is set to offer travellers immersive experiences that reflect the rich history and culture of the destination. We are honoured to partner with the esteemed FAM Holding, whose vision aligns perfectly with our commitment to creating distinctive properties and delivering exceptional hospitality experiences for today’s discerning travellers,” says Vincent Miccolis, Managing Director, Ascott Limited, Middle East, Africa and Turkiye.

Also Read: Ascott to open 28 new properties in South East Asia in 2024

“The Al Mahra Resort seamlessly blends the natural beauty of Ras Al Khaimah with modern luxury, offering guests a unique experience that honours and celebrates the emirate’s rich cultural heritage. Collaborating with Ascott has been a rewarding partnership. Their expertise, attention to detail and shared vision have been pivotal in bringing this project to life,” says Faisal Ali Mousa, Founder, Chairman, FAM Holding.

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