Accor says that ALL members spend more than twice as much as non-members
Accor’s, a French multinational hospitality company, has announced that its global loyalty programme, ALL has reached 100 million members. Membership of the programme doubled in five years, and 2024 saw the numbers grow by another 11 million.
In a statement, Accor says that ALL members spend more than twice as much as non-members and that one out of every three bookings is made by a member.
Alix Boulnois
“We are immensely proud to be celebrating this milestone and welcoming our 100 millionth loyalty member. This achievement demonstrates the strength of our loyalty programme which together combined with our booking engine has become a powerful differentiator for our owners and guests. Just five years after its successful launch, ALL has proven to be a unique asset in strengthening guest connections and driving customer retention. As we continue to innovate, ALL is at the heart of our augmented hospitality strategy, delivering incremental growth for our hotel owners and our Group. With a 100 million members and counting, ALL is redefining loyalty, unlocking limitless possibilities with every journey,” says Alix Boulnois, Chief Business, Digital & Tech Officer, Accor.
The statement adds that the business generated through ALL app appointments increased by 45 pc in 2024 compared the previous year.
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