With the onset of summer season, as tourists from all over the world start flocking to New York, Harry Potter New York, the merchandise store of the eponymous popular book and film franchise, has launched several experiential activities like the legendary flying broomstick to attract visitors.

Harry Potter New York, the flagship store of the popular book and movie franchise Harry Potter, located in central New York, has launched a green screen broomstick flying experience that promises to ‘whisk fans straight into the wizarding world.’

In a press statement, the store says that with its new campaign, visitors will be able to embark on an adventure and have a photo taken flying in recreated scenes like that of the cast while filming the movies, including the flying car and Hogwarts scene exclusive to Harry Potter New York.

The statement adds that the famous Gryffindor legend, Matthew Lewis, who played Neville Longbottom, was a part of the promotion campaign who stopped by the store to give aspiring wizards and witches a preview lesson to help visitors get familiar with a broomstick.

The statement adds that fans also shop from a collection of new-to-the-store props from the Harry Potter films, including the Sorcerer’s Stone, the Time-Turner Necklace, the Nimbus 2001 broomstick and wands from legendary witches and wizards like Bellatrix Lestrange, Sirius Black, Severus Snape and Draco Malfoy.

“With a new season upon us and Harry Potter New York’s third anniversary earlier this month, this is the perfect time to give fans new ways to explore and celebrate the wizarding world,” says Joel Gonzalez, Director, Harry Potter New York.

“From a unique broomstick photo opportunity where visitors can emulate the cast in the movies to a new collection of authentic props and additional store offers, there is something special for everyone to enjoy,” Gonzalez adds.

The statement adds that whether soaring alongside the Knight Bus or chasing the Golden Snitch in an exciting Quidditch match, witches, wizards and Muggles alike will get to experience the thrill of flying a broomstick that almost brings the movies to life.

It goes on to say that to celebrate the new store experiences, from June 20 to June 23 fans can enjoy complimentary 30-minute tours spotlighting the props.

Tours will start every hour from 09:00 to 18:00 beginning at the Butterbeer Bar, limited to 10 people per tour.

Harry Potter New York will also serve a limited-time Quidditch-inspired cupcake available exclusively at the Butterbeer Bar.

The statement adds that free personalisation on any product will be available from June 20-23 with a purchase, whether it is a wand, a journal, or a Hogwarts robe.