United Networks of International Corporate Events Organisers (UNICEO), a non-profit association that connects senior decision-makers from leading companies around the world who plan and organise corporate events, has announced its upcoming International Congress 2025 from January 29 to 31 in Abu Dhabi, in collaboration with the Abu Dhabi Convention and Exhibition Bureau (ADCEB), part of the Department of Culture and Tourism (DCT Abu Dhabi).

In a press statement, UNICEO says that its Congress ‘Elevate yourself, your teams, your events’ will enable decision-makers for marketing, communication and events from leading international corporations and associations to discuss the latest trends, strategies, and challenges in these areas of activity.

Laurent Fuchs

“Corporate communication, marketing, and events are deeply influenced by ongoing geostrategic, climate, and technological changes. As a result, our members are compelled to continuously adapt (updating their strategies and knowledge, gaining inspiration and asserting their leadership) to achieve desired performance,” says Laurent Fuchs, CEO of UNICEO.

The statement adds that during the Congress, participants will have the opportunity to voice their perspectives and collaboratively address current business challenges as well as highlighting the critical role of live communication and experiential marketing in today’s corporate strategies. 

UNICEO says that this congress aims to deliver participants exclusive insights and advanced knowledge to enhance client experience and engagement, to better use artificial intelligence and digital solutions and to design more sustainable events.

“This Congress, placed under the umbrella of collective intelligence is a unique opportunity for them to reinforce their role as leaders in their organisations and the marketing/communication/events ecosystem,” Fuchs adds.

Mubarak Al Shamsi

“Our robust relationship with UNICEO has paved the way for an exciting new collaboration, facilitating them to bringing their unparalleled expertise and knowledge to Abu Dhabi through the International Congress 2025,” says Mubarak Al Shamsi, Director of Abu Dhabi Convention and Exhibition Bureau at DCT Abu Dhabi.

“I look forward to welcoming participants from around the world so that they can experience Abu Dhabi’s renowned Emirati hospitality, world-class infrastructure, and excellence in events, culture, and leisure, qualities that make the UAE capital an ideal destination for meetings and events,” Shamsi adds.