Celebrations marking June as the Pride Month have begun in full swing in the Israeli commercial capital of Tel Aviv, ahead of the iconic Tel Aviv Pride Parade on June 10. Throughout the month, the city will be brimming with parties, exhibitions, performances and educational programs along with rainbow flags being installed all around the city and its suburbs.
For the first time ever, Tel Aviv Global and Tourism will have its own Tel Aviv Tech float at the parade, simultaneously displaying its pride and highlighting its efforts in the Tech community.
This year, The Brut by Brown Hotels is the official Hotel for Tel Aviv Pride 2022. From the day the first hotel opened in 2010, and every day since, the brand has received members of the LGBTQIA+ community. Autotel, a company that specialises in race communications equipment, has also painted its fleet of rentable cars in the colours of the rainbow to ensure a ride to and from all Pride events in the city. Hilton Beach, also known as the Pride Beach, has dusted off it flags, refreshed its coloured tents, and added giant pride letters inviting everyone to enjoy its famous beach parties in comfort and style.
On June 10, the festivities for the Pride Parade will begin at 10 am, followed by the parade at noon. The parade route will end at HaYarkon Park for a huge celebration party with two main stages. Also this year, the Pride stage will be showcasing performances by Eurovision semi-finalist Michael Ben David, renowned local artists like Yasmin Moallem, Harel Skaat, Zehava Ben, Raviv Kaner, Nasrin Kadri, Valerie Hamati and many more. The Love stage, in partnership with Rapyd, will include world-renowned DJs and as a first in Israel an exclusive performance by Australian rapper Iggy Azalea.
“Tel Aviv-Yafo is a home for every minority group or community that resides here and will continue to march with the LGBTQ+ community in continuation of their fight for equal rights. Pride events in Tel Aviv-Yafo are a longstanding tradition centred on messages of equality and acceptance. Over the years, the community in the city, has managed to change its reality to become a strong, unique and integral part of society. Proud culture has developed many traditions over the years, and these will be reflected in this year’s pride events, which will symbolise the ‘Return to Pride’ and allow hundreds of thousands of revellers to participate in a display of tolerance, inclusivity, diversity and acceptance of one another,” says Ron Huldai, Mayor of Tel Aviv-Yafo.