Visitors to Seoul can now enjoy unique experiences at HiKR Ground, an eXtended Reality Korea promotional hall. HiKR Ground was given its name by fusing the words ‘Hi’ and ‘Korea’ with the idea of a playground. It is a promotional space that adopts a novel strategy by incorporating Extended Reality (XR). Everyone can freely tour the facility and take advantage of everything HiKR Ground has to offer. It is crammed with technology geared at the younger generation including cutting-edge devices used to produce a variety of Korean content in the hallyu, arts and other fields.
On the first floor is the ‘HiKR Wall’, an extra-large media wall measuring 31 by 5 m. It offers vibrant videos of tourism attractions as well as K-pop, K-drama and more. The ‘Landscape of the New City’ by media artist Leenam Lee, which includes the five major tourist destinations of Mokpo, Busan, Jeonju, Andong and Gangneung is also on show here.
‘K-pop Ground’ is available to hallyu enthusiasts on the second floor. Visitors can create their own music videos from more than 100 backgrounds using XR technology at Korea’s only XR Studio, ‘My Stage’ which is anticipated to be very popular with tourists.
K-Art, a special exhibition on the third level of the ‘HiKR Art Museum’ features reinterpretations of typical Korea content by Korea’s representative artists. Osang Gwon, the first artist displayed hallyu and festival-themed artworks as well as a particular piece on the five national festivals of Korea. The ‘Dramatic Trip’ section lists the areas where Hallyu media productions like Netflix originals and K-dramas were filmed.
The ‘HiKR Cave’ and ‘Festival Experience Hall’ are multi-experience zones on the fourth floor where guests can engage all five senses in a variety of themed attractions.
The ‘HiKR Lounge’ located on the fifth floor provides tourist information services in four different languages- Korean, English, Japanese and Chinese. There is a ‘HiKR Challenge’ which allows guests to complete a trip task using a roulette. There is also a terrace with views of the Cheonggyecheon Stream which makes it the ideal place for a picture shoot or just hang out.
Special opening activities and performances will be available for guests at the HiKR Ground from July 22 to July 28.