A wide range of activities has been planned as the famous Jamaican Blue Mountain Coffee Festival returns for its 6th edition in March. According to a press statement, visitors can expect to be treated to the usual abundance of food, coffee and culture, as well as a roster of activities that include a farmers’ day/festival marketplace, a barista competition, coffee panel discussions, and a mixologist competition to create signature Jamaica coffee cocktails.
The statement says that the announcement of the 6th edition of the annual event was made at an event organised at Devon House, in Kingston. The festival will take place at its traditional home – Newcastle, St Andrew in the Caribbean nation.
The statement adds that during the month-long celebration of the Jamaica Blue Mountain coffee, numerous activities will be organised, like visits to the attractions along the Blue Mountains, the promotion of coffee farm tours and a showcase of the cafés along the Jamaica Blue Mountain culinary trail.
“We’re coming back with a bang this year; a stronger, better, more exciting, more alluring, and a more all-embracing coffee festival,” said Jamaican Tourism Minister Edmund Bartlett, while addressing the launch event.
Dubbing the festival as “a commercial idea with a value”, Bartlett asked private-sector investors to “come on board now” and invest in the festival.
“The private sector is the engine of growth. Government is about facilitation of that growth process. We want all to come together; let’s make this a signature event that invites the world to Jamaica every year,’’ he said.
The Jamaica Blue Mountain Coffee Festival is a collaboration between Ministry of Tourism, Jamaica Promotions Corporation (JAMPRO), Tourism Enhancement Fund, Tourism Linkages Network, Jamaica Hotel and Tourist Association (JHTA), Rural Agricultural Development Authority (RADA) and Jamaica Tourist Board (JTB).