The official welcome networking evening features a private exhibition tour at the Desmond and Leah Tutu Legacy Foundation
ILTM Africa, an invitation-only luxury travel event scheduled for April 6 – April 8 at the Norval Foundation in Cape Town, is officially fully booked.
In a statement, the organisers say that the sold-out status aligns with luxury travel trends highlighted by Virtuoso research released in 2024, which revealed that luxury travel sales had surged 211 pc compared to 2019, with the African continent emerging as a leading beneficiary of this upmarket travel renaissance.
Megan De Jager
“We have witnessed unprecedented demand for exhibition space this year, with travel brands across Africa eager to connect with the world’s most influential luxury travel advisors,” says Megan De Jager, Portfolio Director, Africa Travel Week.
The statement highlights the programme’s standout experiences which include chauffeur-driven vintage motorbike sidecar arrivals for hosted buyers, a garden picnic hosted by Steadfast, intimate talks focusing on ethical travel to Africa and the role of art in the luxury travel space, examining what these mean for Africa as a destination, lunches at Room 91 by Chefs Warehouse and a scenic jeep safari along Chapman’s Peak Drive with Jeep Tours Cape Town.
“What sets ILTM Africa apart is our commitment to creating meaningful connections that go beyond transactional relationships. We are orchestrating experiences and one-on-one meetings that showcase the very essence of African luxury while building relationships that drive the industry forward,” says De Jager.
The official welcome networking evening features a private exhibition tour at the Desmond and Leah Tutu Legacy Foundation and an opportunity for delegates to handcraft jewellery at The Diamond Works, says the statement.
According to the organisers, a key highlight this year is Art for Conservation, a fundraising collaboration between Painted Wolf Wines and local artist Leandri Erlank supporting endangered African wild dogs through donations to the Endangered Wildlife Trust (EWT). The largest donor will receive one-of-a-kind artwork created exclusively for this campaign.
“How wonderful to hear that the International Luxury Travel Market Africa event is already fully booked, and that the luxury travel world’s attention will be firmly on Africa for those three important days. Cape Town could not be prouder to host this event. As the gateway into the region and the undisputed luxury travel capital of the continent we cannot wait to show exhibitors and delegates what our city has to offer, and why Africa is the future of this rapidly growing sector. I wish the organisers and all our visitors a wonderful ILTM Africa 2025, and great stay in Cape Town,” says Geordin Hill-Lewis, Executive Mayor, Cape Town.
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