The organisers of International Luxury Travel Market Africa (ILTMA) say that the next edition of the event, which is positioned as the leading luxury travel mart in Africa, will be held at the Norval Foundation premises in Cape Town, South Africa, from April 6 to 8.

In a press statement, the organisers say that the move from Kirstenbosch Gardens marks an exciting new chapter for ILTM Africa, positioning art as a key component of luxury tourism.

Geordin Hill-Lewis

“We cannot wait to welcome the world’s luxury tourism industry to Cape Town for the 2025 International Luxury Travel Market Africa gathering. And in the Norval Foundation in Tokai, this event will have an incredible venue to showcase Cape Town’s artistic side. Long known for our natural splendour, our food and our wine, Cape Town is also one of the world’s great art cities, and delegates at ILTM are in for a treat at this beautiful contemporary art museum and sculpture garden,” says Geordin Hill-Lewis, Mayor, Cape Town.

“The luxury tourism sector is hugely important to Cape Town’s economy and its potential to add sustainable jobs, and it is wonderful that yet another aspect of the Mother City’s allure as a global travel destination will be highlighted through this choice of venue. I look forward to welcoming all the buyers, exhibitors, media to ILTM Africa 2025 in April,” adds Hill-Lewis.

The organisers of ILTM Africa emphasise the importance of art and culture as part of luxury travel. “Art is fast becoming the new culinary tourism. Cultural immersion is now a core element of the luxury tourism experience. The Norval Foundation, with its captivating art museum and sculpture garden, provides the perfect setting to explore this exciting trend and ignite new ideas about African luxury travel,” says Megan De Jager, Portfolio Director, ILTM Africa.

Megan De Jager

The statement adds that a niche, boutique event, ILTM Africa 2025 will once again bring together the most discerning buyers and exhibitors in the luxury travel sphere. In addition to the established networking and appointment opportunities, 2025 will introduce ‘In Conversation’, a relaxed space designed to foster thought-provoking discussions and ignite the exchange of innovative ideas.

The statement adds that the Norval Foundation has a unique setting, combining world-class art with the natural beauty of the Cape Town landscape. From its curated exhibitions to the inspiring outdoor sculpture garden, the venue provides numerous opportunities for exploration and discovery while conducting business.

“As an art museum which prides ourselves on amplifying African art & artists, we are very pleased to be able to introduce a new audience of international guests to our museum and art offering, creating an introduction to some of the incredible talents our country and continent have to offer. As we work to celebrate African artists on a global stage & support art education, this partnership serves to support this mission with guests from around the world,” says Caroline Greyling, Museum Director, Norval Foundation.

Caroline Greyling

The statement adds that this year, ILTM Africa will also be collaborating with local artisans, providing a unique platform to showcase their talents and connect with key players in the luxury tourism industry. This initiative reinforces the Norval Foundation’s dedication to promoting modern and contemporary art from Africa and the diaspora, further igniting the synergy between luxury travel and African creativity.