At the Knowledge Hub, special sessions will be hosted (Photo: Fitur 2025)
Fitur 2026, a leading international tourism fair held in Spanish capital Madrid, slated for January 21 to 25, at IFEMA Madrid, has announced the creation of the Knowledge Hub, which strengthens its leadership with the addition of Hall 12 at the Madrid venue as the epicentre of debate and innovation in tourism.
According to a press statement, at the Knowledge Hub, which concentrates the Fair’s innovation and technology content, will have direct access from IFEMA Madrid’s South Entrance and will be interconnected with the rest of the pavilions through Hall 4, experts from around the world will gather in hundreds of sessions to present proposals, share experiences and disseminate best practices that are setting trends in the tourism industry. In addition, the dissemination of knowledge and technology available to companies and professionals in the sector will be promoted.
At the Knowledge Hub, special sessions will be hosted on subjects including Fitur TechY, Fitur Know-How & Export, Fitur Sports, the FiturNext Observatory, and the Travel Technology area.
“After a 2025 edition in which the Fair exceeded expectations with record figures, in 2026, with Mexico as Partner Country, we are taking a new step that will reinforce Fitur’s global leadership; its relevance in activating the global tourism market; and its role in promoting knowledge and innovation oriented toward a renewed and sustainable tourism model,” says María Valcarce, Director, Fitur.
The statement adds that 46th edition of Fitur will occupy a total of nine halls, including 3, 4, 5, 6, 7, 8, 9, 10 and 12. Hall 3 will bring together proposals from the Americas, Hall 4 will group together Europe and Fitur Cruises, Hall 5, 7 and 9 will house Spain, along with Fitur LGBT+ in Hall 9, Hall 6 will feature the Middle East and Africa, Hall 8 will house Asia-Pacific and Global Companies, Hall 10 will feature Global Companies along with Fitur 4all, Fitur Lingua, Fitur Screen, and Fitur Woman; and the Knowledge Hub, Hall 12, will include Fitur TechY, Fitur Know-How & Export, Fitur Sports, the FiturNext Observatory and the Travel Technology area.
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