Fiji Tourism Exchange 2024, the leading travel trade show in the South Pacific island of Fiji, has registered a 10 pc year-on-year growth with over 550 delegates with key industry professionals & stakeholders in attendance.

Fiji Tourism Exchange 2024, the leading travel industry meet in the Pacific island nation, is underway at the Sofitel Fiji Resort and Spa in Denarau with an anticipated attendance of 550 delegates or 10 pc more than last year.

In a press statement, Fiji Tourism says that attendees to the Fiji Tourism Exchange 2024 include tourism operators, international buyers and media representatives from around the world, with a series of interactions lined up through workshops, seminars, media updates and networking opportunities.

The “If You Can’t Bin It, Bag It” campaign was announced by Tourism Fiji CEO Brent Hill at the Fiji Tourism Exchange 2024. Aiming to preserve Fiji’s natural beauty by promoting responsible practices, self-awareness and behaviour change at the grassroots levels, the campaign recognises the ongoing development of infrastructure in waste management and the significant task at hand.

The statement adds that Tourism Fiji’s campaign aims to encourage all individuals to take more responsibility for the preservation of Fiji’s environment and temporarily store their rubbish in bags until proper disposal is available.

Addressing attendees at the ceremony, the Acting Prime Minister and Minister for Tourism and Civil Aviation, Viliame Gavoka, emphasised the pivotal role of tourism in Fiji’s economy and extended heartfelt appreciation to all participants.

The minister also shared updates on property developments, including the expansion of existing resorts and the launch of innovative hospitality ventures, highlighting growth and innovation in the tourism sector, offering something new to our visitors.

“We are delighted to host the Fiji Tourism Exchange 2024 in partnership with our platinum sponsors, Fiji Airways. We recognise the potential of our event to facilitate meaningful engagement. As we move forward, it is evident that our tourism landscape is evolving. Our tourism industry is strong, performing incredibly well, positioned for further growth, and our country is well prepared to take on the challenge. We eagerly anticipate the exchange of ideas and the forging of lasting partnerships during this event,” says Hill of Tourism Fiji.