An event was organised in New Delhi on August 17, where Ambassador of Israel to India Naor Gilon and fashion designer Sahil Kochhar were present
Yachad means together in Hebrew language. This was the theme of a campaign that has been mounted by the Israeli embassy in India to mark the 30 years of establishment of formal diplomatic relations that acted as a strong boost to the friendship between Israel and India. On the occasion, an event was organised in New Delhi on August 17, where Israeli Embassy diplomats and project members from India came together to exchange ideas and share their experiences.
“This is a first-of-its-kind project which we hope will open doors for future possibilities and collaborations between the people of Israel and India in the diverse fields of culture, fashion and lifestyle. Showcasing Indian designs inspired by Israeli landscapes led to this beautiful project, which has further strengthened the close friendship and growing partnership between our two nations,” says Ambassador of Israel to India Naor Gilon.
The fashion shoot took place in several parts of Israel including the Dead Sea, Eilat, Gan Hashlosha, Tel Aviv and Jerusalem
“Yachad, means coming together and that is the essence behind this special collaboration. It is a celebration of 30 years of friendship between Israel and India. This collection and campaign we have shot around it are very special to me as it represents two beautiful cultures coming together. The collection is inspired by the diverse landscapes of Israel, incorporating the same as artwork on the clothes,” says Indian fashion designer Sahil Kochhar.
According to a press release, for this campaign, the designer and his team spent several months scouting talents from Israel who are the best at their craft. The models that were selected were not just professional models but also included local talent from all over Israel, including the younger generation from different walks of life, athletes, artists, surfers and the parkour community of the country.
The press statement adds that through this project, the Embassy showed an Israel that may be less known to the Indian public. The fashion shoot took place in several parts of Israel including the Dead Sea, Eilat, Gan Hashlosha, Tel Aviv and Jerusalem.
