Marking a significant step towards the city’s hosting of its fourth FIFA World Cup, following the 1994 men’s tournament and the 1999 and 2003 women’s competition, Boston is now preparing to host the FIFA World Cup 26.
According to a press statement issued by Boston Tourism at by the US Travel Association’s show IPW, in preparation of the world’s largest sporting extravaganza, Boston has launched We Are Boston, a creative vision that honours a dynamic city with a rich history dating back more than 400 years, propelled forward by a pioneering spirit that can be traced to the beginning of the American Revolution and that has fostered a hub of innovation, creativity, and culture that spans a diverse tapestry of 23 distinct neighbourhoods.
“Boston is a well-suited city to bring the World Cup to North America. I am grateful for the partnership of the state, the city and the fans. I would also like to give a special thank you to Robert Kraft for his efforts to help bring the World Cup back to North America. As the Honorary Bid Chair, Robert Kraft was instrumental in making the event possible and he is a key reason why we’ll be enjoying matches in Boston and across North America in 2026,” says FIFA President Gianni Infantino.
The statement says that the launch of We Are Boston followed FIFA‘s launch of the Official Brand and Emblem of the FIFA World Cup 26 at a special event in Los Angeles. Boston’s Official Host City Brand was revealed at a special launch at Big Night Live in Boston recently.
Robert Kraft, chairman & CEO of the Kraft Group and chairman of the 2026 World Cup United Bid Group, Jonathan Kraft, president of the Kraft Group, Martha J Sheridan, president and CEO of Meet Boston, and Brian Bilello, president of Boston Soccer 2026 and the New England Revolution, were joined by Massachusetts Governor Maura Healey, Lieutenant Governor Kim Driscoll, Boston Mayor Michelle Wu, and Massachusetts State Representative Aaron Michlewitz to unveil the city’s official brand and celebrate Boston’s rich soccer history and the cultural and economic significance of the FIFA World Cup returning to Boston, says the statement.
“When I was first asked by the US to serve as honorary chairman of the United bid committee, it was an honour for me to play a role in bringing the World Cup back to the United States for the first time in what will be more than 30 years. With Boston’s rich culture, its place in history, and New England’s century-old love of soccer, hosting the World Cup in Boston is a perfect fit,” says Robert Kraft, Chairman and CEO of the Kraft Group.
The statement adds that the FIFA World Cup 26 is expected to be the biggest one yet, including 104 matches spread over three nations and 48 teams from around the globe. Three prior iterations of soccer’s top international competition for men and women have been hosted in Boston.
“Boston is truly the world’s gateway to the United States and New England. The FIFA World Cup’s return to our great city in 2026 is another tremendous opportunity to show many thousands of visitors from around the globe, and millions more watching from home, why Boston is one of the world’s premier destinations to visit or live. We Are Boston perfectly embodies this city’s pride in our history, defiant spirit, innovation, and of course, our passion for sports and soccer especially,” says Martha J Sheridan, President and CEO of Meet Boston.
“Massachusetts is honoured to host the FIFA World Cup in 2026. This is an incredible opportunity to welcome thousands of athletes and fans to our great state and introduce them to our amazing restaurants, hotels, and entertainment venues, including of course Gillette Stadium. We look forward to continued partnership with FIFA, the Kraft Group, the City of Boston and other stakeholders to welcome the world to Massachusetts,” says Governor Maura T Healey.