Swiss Airlines launches new marketing campaign ‘Swiss all the way’

Highlights Swiss’ various offerings through cinema
2024-09-11
/
/ New Delhi
Swiss Airlines launches new marketing campaign ‘Swiss all the way’
Swiss Airlines launches new marketing campaign ‘Swiss all the way’

Swiss says that a series of 26 different motifs emphasise the variety and the quality of the Swiss service product

Swiss Airlines’ new campaign ‘Swiss all the way’ puts in spotlight various travel experiences of its passengers through a cinematic journey.
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Swiss International Air Lines (Swiss), the flag carrier of Switzerland and a subsidiary of the Lufthansa Group, has launched a new ‘Swiss all the way’ marketing campaign to highlight the seamless and genuine travel experience that it offers its customers.

According to a press statement by Swiss, the campaign puts a particular emphasis on Swiss Airline’s Swiss service quality and is centred on a series of emotive visual worlds, including a film illustrating the lightness of the Swiss travel experience.

The airline says that the campaign, which has been developed in collaboration with German creative firm thjnk agency, is being brought to life through a warm and cinematic visual language.

Stefan Vasic

Stefan Vasic

The statement adds that ‘Swiss all the way’ captures the lightness of flying with Swiss, a couple dancing from home via the Swiss Lounge and all the way to their flight to New York, symbolising the smooth and effortless Swiss travel experience. Five shorter films serve to spotlight various Swiss services.

“With this campaign we are affirming our credentials as a host that offers every traveller its utmost attention and its warmest hospitality down to the finest detail. ‘Swiss all the way’ means a seamless, comfortable and genuine travel experience, from the booking on the app to moments of delight on board and all the way through to a warm ‘Uf Wiederluege’ goodbye,” ” says Swiss Head of Marketing Stefan Vasic.

The statement adds that Swiss has been working for some time now on substantially further enhancing its customer experience both in the air and on the ground. ‘Swiss all the way’ is an expression of these endeavours and a promise to the traveller.

The airline says that a series of 26 different motifs emphasise the variety and the quality of the Swiss service product make the new ‘Swiss all the way’ claim a perceptible customer reality at numerous touchpoints along the travel chain.

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