The flag carrier of Sri Lanka, SriLankan Airlines, has named Aviareps, a leading global aviation, tourism and hospitality representation, as its PR representative in India with immediate effect. 

According to a press statement by Aviareps, the appointment was made as the airline seeks to strengthen its brand among Indian travellers with an ultimate goal to jump-start Indian outbound travel to Sri Lanka.

The statement adds that Aviareps will play a pivotal role in positioning SriLankan as a top-of-mind recall for travellers from India through our extensive experience and expertise.

Richard Nuttall

“India has always been a part of the SriLankan Airlines lexicon and as we continue to ramp-up operations, our focus on India will only continue to grow. Given the significance of the market, it was important to partner with an agency that can help us create a localised approach in our communications with Indian customers. We believe that Aviareps has all that it takes to deliver a compelling public relations strategy and advance the SriLankan Airlines’ brand in India, and we look forward to collaborating with them on our future plans for India,” says Richard Nuttall, CEO of SriLankan Airlines.

Edgar Lacker

“We are extremely proud and honoured about the appointment as PR agency for SriLankan Airlines in India. We are confident that our expertise in public relations, our strong media connections and our deep understanding of the Indian market will enable us to effectively communicate the unique offerings and exceptional services of SriLankan Airlines to the Indian audience. We look forward to working closely with SriLankan Airlines to elevate their brand presence and position the airline as a top-of-mind carrier for travellers from India,” says Edgar Lacker, CEO of Aviareps.

The statement adds that SriLankan Airlines remains strongly committed to its Indian customers and currently operates 80 weekly flights between Colombo and nine Indian cities. Travellers from Bengaluru‚ Chennai‚ Delhi‚ Hyderabad‚ Kochi‚ Madurai‚ Mumbai‚ Tiruchirappalli and Thiruvananthapuram can expect a seamless travel experience when flying to Colombo and beyond on SriLankan Airlines, it says, adding that its mission includes to delight its customers with a reliable and pleasant travel experience, the SriLankan way.

With an all-Airbus fleet, SriLankan Airlines has cemented a firm reputation worldwide for its service, comfort, safety and reliability, notching many enviable industry awards along the way, it says.

SriLankan Airlines, a member of the oneworld alliance, was launched in 1979 and its hub is located at Bandaranaike International Airport in Colombo providing convenient connections to its global network of 112 destinations in 58 countries, including codeshare partners, around the world. Its direct route map covers major cities across the Europe, Australia, Middle East, Indian Subcontinent, Southeast Asia and the Far East. The Airline operates an all-Airbus fleet including a state-of-the-art A330-300 and modern A320/321neo fleet.