With the objective of promoting safety protocols in an eye-catching manner, SriLankan Airlines has released a new onboard safety video featuring a range of Sri Lanka’s most mesmerising scenic locations.

According to a press statement by the flag carrier of Sri Lanka, the onboard safety video, that has been released about 10 years after the previous one, aims to capture travellers’ attention for its safety protocols.

The airline says that in the air travel industry, disseminating safety information is a regulatory pre-requisite, as well as a precaution to ensure that every passenger is aware of safety provisions and protocols.

It adds that the new safety video transcends this basic requirement by incorporating the island’s aesthetics and the signature warmth and care of SriLankan’s onboard service, to create a cinematic experience that is both informative and captivating.

Richard Nuttall

“We are delighted to launch our brand-new onboard safety video, which we premiered to over 200 international travel trade partners at the Global Sales Conference. This video replaces the one we have had for over a decade and offers a fresh perspective on the island home we proudly share with the world,” says Richard Nuttall, Chief Executive Officer of SriLankan Airlines.

The statement adds that while drawing the viewer’s attention to vital safety details, the video also unveils the tourist attractions of Sri Lanka, which is the hub of the airline.

The airline says that the video transforms the flight cabin into various scenic ambiances, conveying that a journey aboard SriLankan Airlines to Sri Lanka is a visually captivating experience in itself.

The airline says that the video transforms the flight cabin into various scenic ambiances, conveying that a journey aboard SriLankan Airlines to Sri Lanka is a visually captivating experience in itself

The statement adds that as the regulatory body, Civil Aviation Authority of Sri Lanka (CAASL) worked closely with the airline, where the input and valuable insights of the former were immensely helpful to deliver an accurate and universally comprehensible safety demonstration.

The Inflight Entertainment system (IFE) version of the video includes subtitles in Sinhala and Tamil, enhancing the clarity and engagement of the safety guidelines being demonstrated, it says.

SriLankan Airlines says it has always been in the forefront of marketing quintessential island attributes to its global network, both through the portrayal of Sri Lanka in its audio-visual content as well as bringing down acclaimed sporting events such as Raid Amazones, BikingMan and Barmy Army Fans’ World Cup, where Sri Lanka is presented as the ideal backdrop for adventure and sports tourism.