Saudia's brand valuation stood at USD 506 million in 2021
Thanks to addition of new aircraft in its fleet and high on time performance rates, Saudia, the national airline of Saudi Arabia, says its brand value stands at USD 1.1 billion, about 34 pc rise from the previous year.
In a press statement, Saudia says that this development follows the release of Brand Finance’s annual report on global airline brands for this year, which evaluates brand strength based on business performance, market strategy and stakeholder perception.
It adds that the brand’s growth was supported by a number of developments over the past year. These include the Saudia Group’s agreement with Airbus for 105 aircraft, the launch of the BLVD Runway theme park, Skytrax recognition as ‘World’s Most Improved Airline 2024’, high On-Time Performance rates, and various guest service awards.
The statement says that Saudia first appeared in Brand Finance’s Top 50 global airline brands in 2021 with a brand valuation of USD 506 million. Since then, it has more than doubled its value, which now ranks 32 on the list.
Khaled Tash
“Achieving a brand value of USD 1 billion is a testament to our strategic initiatives and operational excellence, as well as the unwavering trust and loyalty of our guests. At Saudia, we are committed to pushing the boundaries of innovation in aviation, ensuring that every journey with us is a step towards excellence,” says Khaled Tash, Chief Marketing Officer, Saudia Group.
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