Qatar Airways, the national flag carrier that currently flies to 170 destinations worldwide, has unveiled a new global ‘AI Adventure’ commercial where anyone can be a part of the film.

In a press statement, Qatar Airways says that the film utilises state-of-the-art technology to develop immersive experiences for everyone.

The airline says that the campaign offers the opportunity to be part of its story by utilising advanced artificial intelligence (AI) capabilities so viewers can select from multiple scenes within the film to star as the leading roles. 

Badr Mohammed Al-Meer

It adds that characters will be an accurate reflection of the viewer’s appearance, adapting to their facial features and skin tone. 

“At Qatar Airways, we go beyond simply meeting customer expectations, it’s about anticipating their needs and crafting experiences that resonate on a personal level. The launch of this new brand campaign is a true testament to this and our ethos of providing incomparable superior customer experiences,” says Badr Mohammed Al-Meer, Group Chief Executive Officer, Qatar Airways.

Thierry Antinori

“Featuring pioneering AI capabilities unseen elsewhere in the airline industry, our latest campaign not only showcases the innovative spirit driving our brand, but also encapsulates our customer-centric approach, helping to turn every journey into an adventure. After all, there’s no limit to how far a dream can take you,” says Thierry Antinori, Chief Commercial Officer, Qatar Airways.

Babar Rahman

“With this latest campaign, we have been able to encapsulate our vision as an industry leader in innovation. Crafting an immersive brand experience where everyone can be the stars, has allowed us to create uniquely personalised connections with our audiences, ensuring every moment is truly unforgettable,” says Babar Rahman, Senior Vice President of Global Marketing and Corporate Communications, Qatar Airways.