Malaysian Airlines announced the launch of its global marketing campaign, Time For aims to inspire travellers to discover the excitement of exploration, immerse themselves in diverse cultures, and position Malaysia on the global stage with activations such as tram wraps in Melbourne as well as taxi and bus branding in the United Kingdom.

In a press statement, Malaysian Airlines says that in conjunction to the campaign it will offer an exclusive global sale to travellers with savings of up to 30 pc on fares to over 60 destinations. These efforts align with Visit Malaysia 2026, showcasing the country’s vibrant appeal to international audiences. The sale is available from January 9 to 22.

The statement adds that as part of the offer travellers can book all-in return Economy Class fares starting from INR 19,999, whereas Business Class fares are available from INR 49,999. This sale spans multiple regions, offering exceptional value on flights to some of the world’s most sought-after destinations.

Dersenish Aresandiran

“Our Time For marketing campaign is more than just a celebration of travel; it is an invitation for the world to discover Malaysia and connect to the best of Asia and beyond. Malaysia Airlines is committed to positioning Malaysia as the ultimate gateway to this vibrant region while showcasing the warmth and diversity of our culture. With curated offerings such as our Best of Asia and Chef-on-Call menus and thoughtfully designed in- flight experiences, we’re setting a new standard for memorable journeys that truly embody Malaysian Hospitality. There’s never been a better time to travel with Malaysia Airlines,” says Dersenish Aresandiran, Chief Commercial Officer of Airlines, Malaysia Aviation Group.

Passengers can enjoy enhanced in- flight services with personalised on board dining with its ‘Chef on Call’ menu, premium amenity kits as well as the recently launched MH Young Explorers Club to cater for families with young travellers. This includes dedicated priority check-in counters and family boarding privileges whilst young travellers can enjoy specially curated kids’ menus and in-flight kids’ activity pack to keep them entertained, adds the statement.