India’s largest airline, IndiGo, has inked an agreement with travel technology leader Amadeus to provide travel sellers in India and around the world with access to the airline’s NDC content via the Amadeus travel platform.

In a press statement, IndiGo says it will leverage Amadeus for its state-of-the-art airline and distribution technology with an unmatched market reach. 

The airline, which hopes to carry more than 110 million passengers in 2024 and has growth ambitions backed by one of the largest aircraft order books in the industry, says it will strengthen its competitive edge through access to new markets and customer segments, with Amadeus’ 96 pc global market coverage of NDC-ready travel sellers across the globe.

The statement adds that NDC technology, with its standardised messaging is a game changer in the distribution landscape. It opens up new opportunities for airlines to distribute their content to travel sellers even more efficiently and elevate their retailing to the next level. 

For corporate clients and travel agencies, NDC simplifies the booking process by providing direct access to IndiGo’s full range of products. 

This not only streamlines operations but also delivers the ability to offer exclusive deals and promotions tailored to individual traveller profiles.

The statement adds that with the Amadeus NDC capabilities and the seamless integration with the airline’s IT systems powered by Navitaire, IndiGo is will build dynamically price-tailored offers and expose them to customers, boosting ancillary sales and optimising the customer experience, regardless of which sales channel they choose quickly and efficiently. 

The statement adds that IndiGo is fully live with NDC 21.3 distribution capability and servicing bookings from agents across Singapore, UAE, and Africa.

IndiGo says that its commitment to embracing NDC technology reflects its dedication to innovation and customer satisfaction. 

By providing greater access and reach of its products and services, IndiGo will be putting more control in the hands of its customers allowing them to make informed choices and enjoy a more seamless travel experience from booking to boarding.

Pieter Elbers

“IndiGo celebrated its 18th anniversary this year and introduced exciting new products, including IndiGoStretch, and IndiGo BluChip. This is a part of our strategy Towards New Heights and across New Frontiers to address the evolving needs of the travellers. This agreement with Amadeus will enable us to take our distribution strategy to the next level and provide travellers with our exciting new products, on an even greater scale, in India and around the world,” says Pieter Elbers, Chief Executive Officer, IndiGo.

“Amadeus has built a deep integration into the ecosystem of travel sellers around the world, and this will enable IndiGo to leverage IATA’s NDC and ONE Order visions while ensuring an exceptional travel experience for our customers. Over the course of 18 years, IndiGo has revolutionised and democratised air travel in India and this agreement marks yet another important milestone in our journey to redefine air travel,” Elbers adds.

Decius Valmorbida

“We look forward to working with IndiGo to simplify its distribution strategy and take advantage of new technology standards. Amadeus is the world’s largest travel distribution platform and the largest provider of IT solutions to airlines which puts us in a unique position to drive NDC forward,” says Decius Valmorbida, President, Travel, Amadeus.

“Our technology will enable the airline to easily tailor its offers using the latest merchandising capabilities, and efficiently present and distribute them in a way that enriches and enhances the shopping experience for both its passengers and travel sellers worldwide,” Valmorbida adds.

IndiGo currently operates a fleet of over 350 aircraft, with more than 2,000 daily flights, connecting 120 destinations, of which 34 are international.