The 36-month forecast complements ForwardKeys’ existing 12-month forecast
Travel intelligence company ForwardKeys is set to launch a pioneering 36-month air travel forecasting tool in October, offering airport-based brands and retailers enhanced precision for long-term strategy and growth.
According to a press statement by ForwardKeys, the tool is powered by artificial intelligence (AI) and machine learning and provides continuously improving insights for businesses to optimise inventory, marketing, pricing, and staffing.
It says that the forecast enables companies to adapt to changing market conditions and passenger flow with data from over 4,750 airports and 900 airlines.
Marina Giuliano
The statement adds that the 36-month forecast is designed to complement ForwardKeys’ existing 12-month forecast, allowing businesses to respond effectively to both short-term and long-term shifts in the travel industry.
“Our clients can now enhance efficiency, reduce costs, and improve decision-making up to three years into the future, which was not possible before. These forecasts enable brands and retailers to adapt strategy to the specific preferences and habits of different customer groups. Updates on market changes ensure decisions are always based on the freshest data available,” says Marina Giuliano, VP, Travel Retail at ForwardKeys.
Jérôme Goldberg
ForwardKeys says that as post-Covid travel demand grows, this forecasting tool is essential for businesses to stay ahead in responding to market changes and optimising resource allocation over the next three years.
“The demand for granular, future-looking forecasts has never been higher. As international traffic has moved from post-Covid recovery to growth, markets, routes, and travellers have changed dramatically. Having precise data to guide operations, from production planning to the presence of the right inventory at the right airports over the next 36 months, will be pivotal for brands and retailers navigating these market changes and optimising business development and marketing strategies,” says Jérôme Goldberg, Travel Retail Consultant at ForwardKeys.
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