The Department of Culture and Tourism, Abu Dhabi (DCT Abu Dhabi) in partnership with Etihad Airways, the national airline of the UAE, have unveiled the new Abu Dhabi Pass to simplify travel.

In a press statement, DCT Abu Dhabi says that the Abu Dhabi Pass simplifies travel by providing Etihad passengers with a link via email to access the pass.

The statement adds that the benefits include a tourist SIM card with 10GB data, unlimited public bus access, and 24-hour hop-on-hop-off bus services to explore key city landmarks.

“The launch of the new Abu Dhabi Pass reflects our commitment to enhancing the visitor experience by providing seamless access to the emirate’s diverse, world-class attractions, cultural landmarks, and entertainment offerings. Through this partnership, we aim to introduce Abu Dhabi as a top global destination to a wider audience, making it easier for our travel and tourism stakeholders to showcase the very best the emirate has to offer,” says Abdulla Yousuf, Director of International Operations at DCT Abu Dhabi.

DCT Abu Dhabi says that the pass holders will enjoy exclusive discounts of 15 pc at cultural gems like Qasr Al Watan and Louvre Abu Dhabi, along with reduced rates for Yas Island attractions such as Ferrari World and Warner Bros World.

DCT Abu Dhabi adds that the initiative aligns with Abu Dhabi’s tourism strategy 2030, which aims to attract 39.3 million visitors annually, create 178,000 new tourism jobs, and contribute AED 90 billion (USD 24.5 billion) to GDP by 2030.

“Our collaboration with DCT Abu Dhabi makes experiencing the emirate’s attractions more appealing than ever. By combining transport, connectivity, and attraction discounts in one digital pass, we are making it simpler for visitors to enjoy Abu Dhabi’s diverse experiences, from cultural discoveries to family entertainment,” Aysha Al Kaabi, Vice President Commercial Enablement & Engagement, Etihad Airways.

The statement adds that the building on Etihad’s stopover programme, which hosted 85,000 visitors in 2024, the airline anticipates over 130,000 stopover guests in 2025 and with its innovative offerings and strategic partnerships showcased at the ongoing ITB Berlin, Abu Dhabi continues to cement its position as a premier global tourism destination.