Leading international representation, marketing and communications company for aviation, tourism, hospitality, and food & beverage brands Aviareps has announced the appointment of Frederick Overton as Global Head of Cargo.

In a press statement, Aviareps says that Overton will be tasked with overseeing and expanding the Aviareps’ cargo division, building on existing relationships with airlines and growing the company’s air cargo expertise and division worldwide. The statement adds that Aviareps has been offering GSA services to cargo clients locally for several years and will now expand the business division globally.

The company says that the fast-paced air cargo business plays a vital role in global trade, allowing for the rapid transport of goods across continents. It is essential for transporting high-value goods, urgent shipments, and time-sensitive items such as pharmaceuticals, which require swift and secure delivery to maintain their integrity. This makes air freight the preferred option for industries that rely on the rapid, reliable movement of critical supplies across the globe.

It says that air cargo accounts for only 1 pc of total freight by weight but 35 pc of global trade by value. For passenger airlines, cargo income provides an additional revenue stream, which helps them to stay profitable. The belly-hold of passenger aircraft is frequently used for freight, allowing airlines to maximise their assets by carrying goods alongside passengers, enhancing overall financial resilience.

The company says that under the management of Overton, its  aviation experts will utilise their extensive experience and local expertise to connect airlines to freight forwarders and logistics providers to ensure seamless transport.

“We are excited to have Frederick on board to execute our strategy for the global cargo division and grow the business field within Aviareps. Frederick brings with him significant air cargo experience gained from working at several major airline groups which will help us rapidly grow this new division. Cargo is a fast-paced industry, and we believe it has great growth potential. It connects economies throughout the world, transporting valued goods and bringing a country’s exports to markets quickly. Our local experts in the markets will leverage their connections to help our clients grow their cargo business worldwide,” says Edgar Lacker, CEO, Aviareps.

“I am proud to be entrusted with overseeing the Aviareps air cargo GSA division. It is an exciting industry that can adapt quickly if consumer demand changes and has easily adjusted to the ever-growing e-commerce market. In times of digitalisation, being able to send shipments without paper and making digital bookings is essential also for the cargo industry, while at the same time, face-to-face interactions and interpersonal contacts remain crucial for the business. Aviareps’ global office network with 71 owned offices in 67 countries allows us to build strong connections around the world and offer the best service possible to cargo clients,” says Overton.