Air India, India’s largest global airline, has announced the launch of  simplified and enhanced fare families across cabins. 

According to a press statement by Air India, it has rebranded its fare families and  restructured them to align with the evolving customer preferences across markets.  

The airline says its fare families offer differentiated bundles of products and services at each price point, which  enables travellers to choose the offering that best meets their unique requirements.  

The statement says that Air India now offers a total of eight fare families across four cabin classes: 

Economy: Value, Classic, Flex  

Premium Economy: Classic, Flex  

Business: Classic, Flex 

First: First 

The fare families offer increasing baggage allowance and flexibility in terms of cancellation and date changes for a nominal upsell value. 

Air India says it will continue to enhance its ancillary product offerings across  these bundles over time to provide more choice and convenience to travellers. 

The statement adds that Air India’s fare families are  now available on all domestic and international flights. 

It adds that regardless of the fare family one chooses or the cabin they fly in, travellers can continue to expect a  consistent full-service flying experience from their origin to destination. 

Air India says it offers all its customers complimentary hot meals, free check-in baggage allowance in addition to carry-on bag allowance, and  reward points to members of Air India’s Flying Returns loyalty programme.

Restructured fare families for Europe and UK markets 

Air India says it has also restructured its fare families on Europe and the United Kingdom routes to better align the same with  market trends and offerings. 

The airline says it now offers travellers a more affordable ‘value’ fare option that  provides one piece of checked baggage weighing 23 kg with limited travel flexibility. 

Nipun Aggarwal

Travellers who seek  more baggage allowance and higher travel flexibility can opt for the ‘Classic’ and ‘Flex’ fares that continue  to offer two pieces of checked baggage weighing 23 kg each in Economy. ‘Value’ fares are available only  for Economy class bookings.  

“We have rebranded and simplified the fare  families to provide a unique product and service value proposition at each price point. We have also  redesigned and relaunched market-specific fare families which cater to unique customer preferences  across geographies. This is a move away from the traditional one-size-fits-all offerings approach, which  is becoming increasingly redundant, and it addresses the evolving preferences of today’s travellers,” says Nipun Aggarwal, Chief Commercial Officer, Air India.

The statement adds that bookings for Air India’s fare families are currently active and available on all major GDS and channels of  distribution including web, mobile app, OTAs and travel agents.