India’s largest international airline, Air India and British entertainment firm Merlin Entertainments have entered into a partnership, whereby members of Air India Flying Returns loyalty programme will earn reward points when they buy tickets to various Legoland theme parks.  

According to a press statement by the airline, Air India Flying Returns members can earn up to 10 reward points per INR 100 spent in  five participating Legoland locations, namely Windsor in United Kingdom, New York and California in the United States, Dubai in the United Arab Emirates and Malaysia.  

Sunil Suresh

The statement adds that each Legoland theme park features  interactive family rides, live shows, building workshops, and attractions, including Miniland areas reflecting iconic buildings and attractions from the Resort location, all built using  the iconic Lego brick. 

“This partnership enables families to create lasting memories at Legoland destinations around the world, while also earning valuable Reward Points towards future flights and travel experiences with  Air India,” says Sunil Suresh, Head of Marketing, Loyalty and E-commerce, Air India.

“Flying Returns is witnessing a rapid evolution into becoming one of the most attractive  airline loyalty programmes globally, and this partnership is a yet another reflection of our  commitment to delivering exceptional value and experiences to our loyal guests,” Suresh adds. 

Dominique Sidley

“I am delighted to  announce that Merlin Entertainments, the world’s leading attraction operator, has extended its  partnership with India’s national carrier, Air India, to offer exclusive benefits to the ‘Flying  Returns’ members,” says Dominique Sidley, Global Sales Director, Merlin Entertainments.

“This partnership will allow the members to enjoy discounted access to our  amazing Legoland Resorts across the globe, where they can experience the fun of Lego  and the playful thrill of theme parks. We’re delighted to celebrate the partnership becoming  official, with the fantastic team here at Legoland Windsor,” adds Sidley.

“India remains a strategic market  for us, and we are committed to providing the best entertainment options for the Indian  consumers. We look forward to strengthening this partnership with Air India across our other  attractions in the future,” Sidley says. 

Air India says that this announcement marks the latest step in its effort to transform Flying  Returns and comes as the airline enters a new phase of its ongoing five-year transformation journey. 

In April this year, Air India overhauled Flying Returns, introducing a simplified new structure,  more customer-friendly features, renamed tiers, and an updated identity for the programme. 

The statement says that the revamped Flying Returns moves away from the legacy model of miles-based collection of points  to a more equitable spend-based approach while offering members instant global status and  privileges around the world.  

Over the last 18 months, Air India has added over 50 partners for Flying Returns to offer greater  ease, more rewards, and recognition for its members.