Air India has selected Malaysian travel agency Oscar Travel Services to serve as its Passenger General Sales Agent (GSA) in Malaysia.

In a press statement, Air India says that as part of the partnership, Oscar Travel Services will facilitate reservations and ticketing, support marketing efforts, and provide comprehensive passenger sales support in Malaysia on behalf of Air India to strengthening the airline’s presence in the market and supporting its global expansion.

The statement adds that Oscar Travels harnesses the extensive expertise and resources of Oscar Holidays Group and collectively represents more than six carriers globally.

This joint venture brings together their diverse strengths, market knowledge, and industry experience to deliver exceptional services to Air India.

“It is a privilege for us to have been selected as Air India’s GSA in Malaysia. We are fully committed to utilising Air India’s extensive network, our profound industry knowledge, and our customer-centric approach to showcase Air India’s offerings and enhance its presence in the Malaysian market,” says Johnson Francis, Director of Oscar Travels.

Johnson Francis

“We are particularly enthusiastic about the recent upsurge in passenger traffic between India and Malaysia across all traveller segments. By leveraging this favourable trend, our goal is to provide passengers with seamless and exceptional travel experiences while nurturing cultural and economic exchanges between the two countries,” Francis adds.

The statement adds that Air India is about to start a daily non-stop service between Delhi and Kuala Lumpur, using its two-class configured Airbus A320neo aircraft, starting September 15.

It says that the new route will further strengthen Air India’s network of destinations in Southeast Asia, offering a new flight option to an increasing number of travellers between India and Kuala Lumpur, and opening new connections for Malaysian travellers to access Air India’s global route network.

The new service will also enable convenient one-stop connections for travellers between Malaysia and the United Kingdom, multiple points in Europe, and the Middle East via Air India’s hub at Delhi.

Air India flies non-stop between India and five other points in Southeast Asia, namely Singapore, Bangkok and Phuket in Thailand, Ho Chi Minh City in Vietnam, and Yangon in Myanmar.

As part of its comprehensive transformation following privatisation, Air India says it is undergoing significant changes across its functions and organisation.

The statement adds that Air India recently unveiled its brand-new cabin products on its three-class configured A320neo aircraft, featuring Premium Economy in addition to Business and Economy cabins.

The airline is set to have a total of 41 A320neo in the new product by mid-2025. Additionally, Air India will commence a full interior refresh of its legacy widebody fleet in 2025 retrofit programme, which includes installation of brand-new seats in every cabin and new inflight entertainment systems, among other changes.